Targeting Green Consumers
It seems every major CPG manufacturer has jumped on the green bandwagon with environmentally friendly packaging, business practices and even new brand platforms. But does this flight to greener...
View ArticleOctober 8 Webinar Featuring Booz & Co. + DemandTec
I will be presenting with Jon Van Duyne from Booz & Co. on a webcast next Thursday, October 8 at 11 AM Pacific. The sesssion is titled Innovation through Predictive Analytics: Preparing Your...
View ArticleDigital Coupons Fuel 2009 Redemption Record
Inmar recently published a press release highighting that 2009 saw year-over-year sequential growth in coupon redemption for the first time in 13 years. This activity translates into 27% annual growth...
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